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Research & Insight

CSA Research conducts quantitative and qualitative studies, both in France and around the world. To meet the market's need for quality, attention to detail and innovation, CSA has dedicated, strategic resources to support its clients.

R&D and innovation are at the heart of our strategy and the support we provide. Understanding the diverse nature of individuals, their complexity and their contradictions sometimes means thinking outside the box. CSA gives its clients the resources to help them understand their market and its players.

A scientific department and a team of data scientists is dedicated to developing new analysis models, study tools and data collection and processing methods. CSA Qualitative, the department dedicated to qualitative studies, operates like a laboratory, testing new methodologies and devising operational quantitative tools and processes with its customers on an ad hoc and collaborative basis. CSA's technologies: mobility studies, real time, in motion capture, etc. In the UX era, CSA is developing innovative tools and methodologies to seek out the most relevant data for understanding individuals.

CSA has integrated fields and an entirely French production unit. The production team reports to the scientific department, which provides methodological and statistical support to the studies departments.

Buzz Panel, our proprietary panel, boasts over 85,000 panellists, profiles more than 500 criteria and can mobilise fixed and mobile web users for diverse assignments. It is also a "cookified" panel to gain a better understanding of the consumer in programmatic advertising. Our telephone platform has sophisticated technical resources and a team of 500 interviewers. It conducts an average of 30,000 telephone interviews per month with individuals, professionals and businesses. An exclusive partnership for face-to-face activities with SES (Vevene), with which CSA shares a culture and the values of quality and innovation.

The "Large-scale surveys" department is dedicated to studies that require complex or atypical methodologies: major surveys, surveys of scarce or difficult-to-recruit audiences and surveys of subjects that are sensitive or require strict protocols.

The Marketing & Innovation Division provides daily support to the studies departments to devise the most relevant tools for their customers' challenges. It is involved in designing and deploying new operational solutions, as well as coordinating cross-functional projects. The Communication Division assists the studies experts with the published studies systems to empower our customers in enhancing media coverage of their study results.

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