Claudine Brulé has joined Institut CSA as director of the division in charge of consumers, services, and health.
As director of the department's nineteen employees, Claudine Brulé will be responsible for fostering inter-sector synergies and rolling out hybrid solutions (e.g. data on behaviours and attitudes as well as quantitative and qualitative data), which is a major area of focus in CSA's data strategy.
Through her experience in marketing and brand communications, Claudine is also contributing to CSA's media and advertising expertise alongside Samy Boudjedra, who took over the Media Department in March 2016.
Since 2007, Claudine Brulé had been Department Director at Ipsos Connect, where she gained extensive expertise in brand communications strategies in banking and insurance, services, media, and consumer goods. Claudine started her career in 1992 at the marketing opinion survey company BVA (Consumer Goods Department), where she worked on marketing issues, such as U&A and concept testing, and advertising challenges including post-testing, before joining MarketingScan in 1996.
Claudine Brulé, 47, graduated from the INSEEC Business School in Paris.