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Analysing country-specific consumer insights and helping our customers achieve a comprehensive view of their challenges.

A "GLOCAL" APPROACH

With our access to local study and data experts through the Havas Media network, we can give our customers the necessary clarification and perspective to understand the specificities of each country, while at the same time ensuring universal and centralised steering and analysis.

STUDIES IN OVER 100 COUNTRIES

In an increasingly globalised world, businesses need to have comparative data. CSA supports its customers on every continent, in both developed and emerging countries.

CSA proposes the most suitable methodology for each issue, target, sector or country: quantitative and/or qualitative, online, telephone, face to face, etc.

CSA R&D ADDRESSES INTERNATIONAL CHALLENGES

In response to the abundant supply of data available, the key challenge is to identify, compare and analyse the most relevant data that most faithfully reflects consumers' opinions, emotions and behaviours. CSA also takes this approach for its international studies, drawing on its R&D department and its teams of data scientists. 

Virginie WONG

  

Virginie WONGDevelopment Director

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