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A QUALITATIVE TEAM AT THE HEART OF INNOVATION

A QUALITATIVE TEAM AT THE HEART OF INNOVATION

Understanding the consumer is no longer just about questions and answers. It's about re-empowering them and engaging them in a process of co-construction with brands.

Today's consumer is more proactive than ever: they decide, choose and continuously seek out new beginnings and unique experiences. It's time to enter the era of collaboration between brands and consumers. 

A QUALITATIVE TEAM AT THE HEART OF INNOVATION

We're on hand to help when:

  • You want to gain an in-depth understanding of your audiences' attitudes, behaviours, stances and expectations
  • You're second-guessing your external or internal targets' reactions to initiatives, proposals, products, services or messages
  • You want to explore new fields, seek areas for improvement or identify levers of action

A QUALITATIVE TEAM AT THE HEART OF INNOVATION

CSA Qualitative is a multidisciplined team. We can mobilise the expertise required to address your challenge: sociologists, ethnologists, creativity experts and experts in sensory and cognitive studies.

CSA Qualitative also has cutting-edge partnerships with organisations including Havas Media Labs and XVIII.

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