Our approach is driven by our clients’ needs and the marketing issues at stake.
Full service or simply coordination: global flexibility
Globalisation - Think Global Act Local
- Integrating competitive intelligence with environmental factors
- Execution and analysis is handled at local level due to country differences and variation in response rates; simple demographics do not explain everything and the ‘global’ consumer does not exist
- Benefiting from local knowledge and nuances
- Results are analysed with local social and cultural perspective
- Local presentation carried out by the individual country project leader
A partnership network helping our clients to optimise their marketing needs
A valued partnership with our clients in which we work together to optimize marketing information, enabling our clients to make informed business decisions. This is the cornerstone of CSA’s philosophy.
Choosing the freedom to form our network
Co-operation of competencies on methodologies (VisioPack virtual reality packaging tests, etc.) or survey experience / target audiences or even research subject (communication, internal climate, opinion, marketing, etc.) through to product networks: customer loyalty and satisfaction surveys /employee surveys or specialist
networks (specialised qualitative research agencies)
CSA, as part of RedRay International Partners, enriches its wide breadth of experience CONDUCTING multi-country research
- RedRay was formed to provide a global platform for our client’s marketing and strategic business needs in all sectors of business. Currently present in eight European countries, RedRay’s partners have proven records of achievement in improving clients’ understanding of their customers and competitors, enhancing their ability to drive new business opportunities both at home at abroad
- RedRay’s team of experts are involved in all projects, from concept to completion, so that we can offer our clients local expertise, combined with an extended geographic and cultural spectrum which constitutes our strengths and shared common goals
- RedRay facilitates this process by offering our clients one point of contact serving all markets, offering the same high quality and consistency across countries that our clients enjoy
- In makets where RedRay does not currently have a presence, we work exclusively with the same preferred suppliers; chosen on the basis of a long and successful working relationships, thus facilitating RedRay to conduct, and/or co-ordinate, research on a global level.
- Jointly approved working practices
- Each country agency strives towards excellence, maintaining the same high quality standards (all ESOMAR members, market research code of ethics)
- Global research methodology applications
- Clear definition of each party’s role but with one dedicated client contact